Fight Day
On September 21st, 2024, 96,000 fans packed Wembley Stadium to witness a heavyweight championship fight. This video aims to showcase the marketing efforts and the transformation of Wembley, along with the fan community’s presence. From billboards to merchandise, areas had been rebranded to spotlight a single fighter.
All Videos Have Been Storyboarded
Shot on: iPhone 15 Pro Max in LOG ProRes

The Video Creation & Location
To depict the transformation of Wembley in my video, various post-editing techniques were used, including match cuts and split screens. These tools helped create a seamless flow and dynamic energy, aligning with the excitement of attending a large-scale event.
The video captured key moments that evoke excitement when attending an event, such as purchasing event merchandise like a scarf, walking up to an iconic stadium, and seeing billboards promoting the event.
These elements were presented as a domino effect, building anticipation and drawing the audience into a journey leading up to an event.
In post-production, The project’s signature colours of red and blue had been intensified through saturation. Reinforcing the event's branding and marketing palette.
Fast-paced match cuts were used to highlight the immense crowds and electrifying atmosphere, amplifying the sense of scale and energy. The soundtrack featured a fan-favourite song that had been sung by the crowd inside the stadium, further immersing the audience in the event’s spirit.

Apple LOG Footage

Colour Graded

Apple LOG Footage

Colour Graded

Apple LOG Footage

Colour Graded